Marketing for DeFi and what product experimentation you need to get to $100M TVL
Collect the episode, deploy a Console, and get ready to Accelerate On-Chain. You will receive 100 KARMA points for your Console actions, towards the end of Phase One of Brahma Rewards! Hello everyone, This week's guest is Akanshu Jain Co-founder Brahma.fi Kaku has a strong track record of driving growth across various sectors. He led growth for iflix, which was later acquired by Tencent. In 2017, Kaku and his team launched a fintech app focused on Bitcoin and credit cards. By 2019, they built a crypto fund for institutions, scaling it to $100 million. In 2020, they turned their focus to DeFi, founding Brahmafi to tackle execution and UX challenges in defi. a TL;DR * Their product strategy and how that impacted their marketing decisions * Their point farming campaign, Karma rewards, how they run and they aim with it * The challenges in marketing Brahma.fi * Token launch strategy * Where they source KOLs from * Marketing strategies they plan to experiment with and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Kaku - Brahma - https://www.brahma.fi/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Public Parks and DAOs: The Rise of Digital Cities with Alex Zhang
I'm excited to bring back OG episode. Mint Season 3 episode 7 welcomed Alex Zhang, a Co-Founder of Friends with Benefits and the aspiring Jane Jacobs of DAOs. This was probably the most important conversation I’ve had on Mint so far. He brings so much insight and is really well versed with all things DAOs. We discuss: 0:00 - Intro 4:10 - Growing up a Son to Immigrants 7:34 - Becoming the Jane Jacobs of DAOs 20:55 - Understanding Dynamism in a Digital City 24:02 - The Differences Between Real Cities and Digital Cities 29:34 - FWB Season 4 39:47 - Crypto as an Incentive 46:49 - Photography and Crypto - The Similarities 49:09 - What Eats Web 3.0? 51:30 - Outro ...and so much more. I hope you enjoy our conversation.
