Crypto Sapiens

This is a recording from "Building the Future of Content Development with Web3 Tools" panel that was hosted at Onchain Creator Summit, presented by CryptoSapiens with support from Unlock Protocol, Own The Doge, The Creators during ETHDenver 2025

This panel brings leaders from the web3 space to provide insight for creators looking scale their content development through Web3 tools. Speakers include:
- Humpty Calderon: Creator of CryptoSapiens
- Lucas Campbell: Co-founder of pods.media
- Nounishprof: Co-founder and co-host of GM Farcaster
- Le Zhang: CEO at Spaceport.XYZ

The discussion focused on why creators should publish onchain rather than relying solely on traditional platforms like YouTube or TikTok. The panelists highlighted three main benefits of onchain media:

- Monetization – Creators can directly monetize content without intermediaries. Each piece of content can be an NFT, allowing audiences to collect and support creators in a permissionless way, regardless of audience size.
- Analytics & Audience Insights – Unlike Web2 platforms that provide limited aggregate data, onchain media enables creators to understand their audience at an individual level, tracking who collects and engages with content.
- Discovery & Distribution – Publishing onchain unlocks new distribution channels, such as Coinbase Wallet surfacing content, allowing for organic reach and viral growth.

Other key takeaways included:

- Ownership & Community Engagement – Creators retain control of their content and can offer exclusive perks to collectors, such as early access to content or event invitations. Examples include Ethereum Foundation’s film releases and Nouns DAO documentaries.
- Licensing & IP Control – Platforms like Spaceport allow creators to license their work, enabling collaboration with both large studios (e.g., Toei Animation) and smaller creators.
- Interoperability & Incentives – Brands can reward collectors of relevant content (e.g., EigenLayer airdropping tokens to collectors of EigenLayer-related podcasts). Sponsorship models using onchain incentives (e.g., token rewards for minting content) create a more aligned ecosystem.
- Challenges & Adoption – The friction in Web3 (wallet setup, crypto payments) hinders large Web2 creators from moving onchain. However, simplifying onboarding through email logins and stablecoin pricing can bridge the gap.

The panel ended with actionable advice for creators: start publishing onchain now, experiment with different platforms, and leverage Web3 tools like Pods, Paragraph, and Base for content distribution and monetization. The speakers emphasized that Web3 should be an additive experience, not a replacement for Web2, and that creators who embrace onchain media now will be ahead of the curve as the space matures.