Crypto Sapiens

This is a recording from "Tokenizing Creativity: Monetizing Content Onchain" panel that was hosted at Onchain Creator Summit, presented by CryptoSapiens with support from Unlock Protocol, Own The Doge, The Creators during ETHDenver 2025

This panel brings leaders from the web3 space to provide insight for creators on how to monetize their content through Web3 tools. Speakers include:
- Joyce Chin: Co-Founder/COO, ThirdPay
- Ryan Kagy: Owner & Founder, thecreators.com
- Aneri Amin: Product Lead - Social and Creators, Base
- Hanna: Culture & Social BD, Mantle, Another Art

The panel discussion focused on how creators can leverage blockchain technology to tokenize their content, build communities, and experiment with new onchain models, and emphasized the importance of experimentation, community engagement, and expectation management.

Key Takeaways:

- Experimentation First: Creators should explore different ways to tokenize content before committing to a long-term strategy. This could start with small experiments like minting podcasts or social posts before launching a token.
- Managing Expectations: Many creators fear reputational risks tied to token launches. Setting clear expectations with their audience helps mitigate concerns and fosters trust.
- Content Coins vs. Creator Coins: Unlike creator coins, which tie directly to an individual’s reputation, content coins tokenize individual pieces of content, reducing pressure on creators and enabling more flexible monetization.
- Community Building & Rituals: Successful creator ecosystems rely on strong, engaged communities. Organic rituals and shared values help onboard new members while maintaining engagement with early adopters.
- Tools & Platforms: Innovations like Zora’s automatic content-based tokens and Clanker’s social media-driven minting are reshaping the landscape. Community and meme coins also offer promising models for engagement.
- Sustainability & Long-Term Success: Sustainable projects focus on building value over time. The most effective strategies involve aligning token incentives with ongoing content creation and audience participation.

The panelists encouraged creators to explore blockchain ecosystems like Base and Mantle, connect with supportive communities, and build in public. They emphasized that the future of onchain creativity lies in continuous experimentation, audience collaboration, and finding the right models for sustainable engagement.