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Growth Stories
2025-05-26
"I Was Disappearing in Crypto Bro Culture - Until I Built Something Just for Me" (with Winny of Chipped)
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About the episode

Winny, founder of Chipped (the NFC-enabled press-on nail company), shares how she went from losing her femininity in crypto's "bro culture" to building a product that's redefining what tech accessories can be - and landed a collaboration with Paris Hilton along the way.

In this episode, you'll learn:
- How a personal hack (putting NFC chips in acrylic nails) turned into a business
- The story behind Chipped's collaboration with Paris Hilton
- How their NYC Fashion Week pop-up drew 600 people in 2 days
- Why building in public and sharing struggles openly created a community of women rooting for the brand
- Her advice on choosing brand partnerships (and why they limit collabs to 3 per event)

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