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Growth Stories
2025-09-04
Revenue Over Everything: Inside the Mind of a Crypto TVL King coverart
Revenue Over Everything: Inside the Mind of a Crypto TVL King
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About the episode

Joshua Betancourt, CRO of BitVault and VaultCraft, broke the mold by bringing traditional sales fundamentals to crypto—and the results speak for themselves. In just 9 months at P2P.org, he generated $1.7B in TVL, then scaled Vaultcraft from $2M to over $100M using sales techniques from books written in the 1900s. 

In this episode, Joshua shares his money-first approach to BD, reveals why he's bullish on Bitcoin but bearish on most crypto projects, and explains how curiosity and classic sales fundamentals helped him close massive international deals. 

If you want to understand what actually drives sustainable crypto growth, this is required listening.

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