How do you market highly technical products without "thousand percent yields" to promote? Campbell Easton, CMO of Redstone, reveals their playbook for challenging Chainlink's market dominance through education, community building, and strategic positioning. Learn the "startup marketing trilemma," why visibility is their north star metric, and how finding specific use cases helped them gain market share. Essential listening for founders and marketers building in deep tech, infrastructure, or any competitive category.