Rebuilding the Creator Economy
For centuries, creators have given up a big share of their earnings for a chance to reach audiences. In 18th century England, authors’ desires to break free of censorship and exercise the power of the written word led to the growth of modern copyright law, a key pillar of the creator economy. But to this day, publishers and distributors of content have enormous power over how creators make money and grow with their audiences.What if that didn’t have to be the case? What if, by “going onchain” through blockchain-based apps and platforms, creators could gain complete ownership over their content and create new revenue models, where they (not publishers or platforms) could set the terms?We’ll examine what it means to create, consume, and connect onchain — and find out how this next evolution of the online world could rebuild the creator economy as we know it.
What Audience Data Can Creators Unlock in Web3 using NFTs and Tokens?
Mint bonus episode: I was invited to speak at NFT LA back in 2022 about the creator economy and hosted a discussion with Jesse Tevelow of Praise, Alexandra Hooven of Rally, and Noel Borges of Mintblack. 00:00 - Intro 02:12 - The current state of the web3 creator economy 06:28 - Should creators strive to build virality or a niche group of true fans? 14:22 - How to transition your web2 audience into web3? 22:02 - What data can creators unlock via NFTs and other crypto assets? 35:47 - Outro …and so much more I hope you enjoy our conversation.
Jesse Pollak- Base Builder #001
Jesse Pollak is known to everyone in the Base ecosystem and an inspiration to all. Learn more about who Jesse is, what keeps him motivated, and where his sense of purpose comes from in life.We hope you enjoy the epsiode. Learn More About Jesse On X:https://x.com/jessepollakLearn More About Late Night On Base on X:https://x.com/latenightonbase
Public Parks and DAOs: The Rise of Digital Cities with Alex Zhang
I'm excited to bring back OG episode. Mint Season 3 episode 7 welcomed Alex Zhang, a Co-Founder of Friends with Benefits and the aspiring Jane Jacobs of DAOs. This was probably the most important conversation I’ve had on Mint so far. He brings so much insight and is really well versed with all things DAOs. We discuss: 0:00 - Intro 4:10 - Growing up a Son to Immigrants 7:34 - Becoming the Jane Jacobs of DAOs 20:55 - Understanding Dynamism in a Digital City 24:02 - The Differences Between Real Cities and Digital Cities 29:34 - FWB Season 4 39:47 - Crypto as an Incentive 46:49 - Photography and Crypto - The Similarities 49:09 - What Eats Web 3.0? 51:30 - Outro ...and so much more. I hope you enjoy our conversation.
S9 E7 | Crypto's Three Body Problem w/Toby Shorin, Laura Lotti, and Sam Hart (Other Internet)
In this episode, we’re speaking with Toby Shorin, Laura Lotti, and Sam Hart from Other Internet about their most recent article on crypto’s three body problem, clarifying some common misconceptions about headless brands, and getting their take on the current state of onchain culture.
Crypto Creator Economy Roundtable With Megan Lightcap Of Slow Ventures
Mint Season 6 episode 5 welcomed a fun conversation between Slow Ventures’ Creator Principal Megan Lightcap and Mint host Adam Levy on the pseudonymous creator economy and why onchain data is the most exciting opportunity for creators, Time Stamps 00:12 – Intro 04:17 – Recapping NFT NYC 08:39 – How Does Web3 Empower Creators? 15:12 – The Divide Between Web2 Creators and Web3 Creators 24:29 – Thoughts Around Social Tokens 29:26 – How Creators Should Use On-chain Data to Serve Their Communities 36:40 – Pseudonymous Creator Economy 40:33 – Advice for Web2 Creators Entering Web3 I hope you enjoy our conversation from way back then! It's an OG episode and I'm excited to bring it onchain.
Navigating Onchain Distribution and Growth Strategies with Peter Vecchiarelli
That’s Peter, the founder of the Ethereum Investment Club (EIC), a magazine publication documenting the very best of Ethereum. We recorded this episode during Onchain Summer, just as the meme of onchain virality was emerging—a movement in which Peter plays a key role. He shares his insights on onchain distribution, and we delve into the unique challenges and strategies of distributing content and mints, highlighting the differences between traditional marketing and onchain marketing. Peter also reveals valuable lessons from running successful campaigns and gives us a glimpse into some innovative onchain growth strategies he's been working on. It's a packed discussion, so I hope you enjoy our conversation!
Shorts | Julian Holguin: Why Content is The Hook
This short highlights one of my favorite moments from my conversation with Julian Holguiin of Doodles and Jesse Pollak of Base. Content is the hook that will usher in billions of users from web2 into web3. Doodles knows this best, and with Julian's prolific background in media and music, coupled with their acquisition of a major animation studio, they're perfectly positioned to execute on this strategy. Listen to the full episode: https://pods.media/mint-podcast/doodles-moves-to-base-ft-jullian-holguin-and-jesse-pollak
Onchain Summer 2024 with Jesse Pollak
Onchain Summer 2024 is here. We’re joined by Jesse Pollak to chat about all things Base - from their strategy to bring the world onchain to the Smart Wallet and resetting the price of a free mint. 25 minutes of onchain energy!
How To Leverage Social Media Data In Crypto
Mint Season 6 episode 17 welcomed a dear friend and mentor Joe Vezzani. He’s the CEO and Co-founder of LunarCrush, a social media analytics platform empowering traders with top-tier insights and sentiment on your favorite crypto projects. In this episode, we discussed key strategies for navigating through a bear market, the evolution of the web3 social landscape, onchain data vs. offchain data, how traders and creators can best leverage data, common pitfalls analytics fall trap too, and what Joe is focused on in the bear market, and so much more. I hope you guys enjoy our conversation.
Paradigm Placed A Multi-Million Dollar Bet On n.xyz And Here’s Why
Mint Season 6 episode 19 welcomed the co-founder and CEO of n.xyz, Sridhar Ramaswamy. This ex-googler previously led the largest search engine’s $115 billion advertising division and has his eye on a new focus: blockchain data. With their debut launch this week, followed by an impressive series A led by Paradigm, we explore how he’s building web3’s indexer of choice and how his time at Google lead to where he is today. I hope you guys enjoy our conversation.
Going Viral Onchain
This episode welcomes Cooper Turley, Founder of Coop Records. Cooper is a recurring guest on the pod, though this time, we focus all of our attention on how to go viral onchain. Consider this a round table discussion where him and I share our insights, lessons learned, and debate our perspectives on the current state of the onchain creator economy. I hope you enjoy our conversation.
How Crypto is Transforming Collaborations Between Brands and Creators
Mint Season 3 episode 1 welcomed the President of VaynerX Avery Akkineni. She leads the company's mission to build long-term strategic NFT projects for the world's leading intellectual property owners serving brands, celebrities, athletes and associations looking to incentivize and reward brand advocacy and customer loyalty. In this episode we discuss: 1:39 - From Google to VaynerMedia 4:18 - VaynerNFTs 8:37 - The Vayner Group 11:57 - Defining Web 3.0 13:08 -NFTs and Intellectual Property 25:48 -How NFTs Lead to Enhanced D2C Models 35:20 - Creating Mutual Value Through Collaboration 40:11 - Outro ...and so much more. I hope you enjoy our conversation.
Xcelencia is Raising $50,000 For His Next Album
Mint Season 4 episode 4 welcomed Xcelencia, a Puerto Rican songwriter and musician who growth hacked his way through Spotify playlists and now has landed in the world of web3. He’s the creator of the social token $EQUIS and more recently launched a crowdfunding campaign on mirror to bootstrap the birth of Infinite, an immersive multimedia album and digital art experience that will grow in real-time as fans engage with the project. In this episode, we discuss: 00:39 - Intro 03:45 - Playlist Building 07:50 - Social Tokens 13:47 - How to Incentivize your Community? 24:48 - Labels and Investors- How do they fit in? 28:29 - Two Tokens - What’s the difference? 34:01- How do you see the future? 26:31- Outro I hope you enjoy our conversation.
$PSTL - Social Tokens Unlock Merch, Music & More
Mint Season 1 episode 2 featured Jack Johnson, who’s artist name is JVCKJ. He’s widely known as one half of the multi-platinum pop duo Jack & Jack. He’s a creative force whose earned a billion-plus streams, achieved multi-platinum records, and countless sold-out tours. He’s also the founder of PSTL aka Pastel coin - a gateway to building his vision for his creator economy. On this episode we talk about his journey as an early internet personality on the once popular social media platform Vine, his new single Money Memories, his vision for his personal token, why he’s so big on crypto, how PSTL coin is empowering his fans, and towards they end we start having a live brainstorming session on how we can create further utility behind PSTL token. I hope you enjoy our conversation.
Alex Masmej Talks $DEGEN: Fueling Drakula's Growth and the Onchain Creator Economy
Join us in this episode as we sit down with Alex Masmej, the brain behind Drakula and a key player in the farcaster ecosystem. From his early days of conceptualizing Showtime as the 'Instagram of NFTs' to pioneering Drakula, Alex's journey is nothing short of remarkable. Drakula, now making waves as the 'TikTok of Web3', has seen an explosive start with over $30M in transactions in just two weeks, introducing a new and engaging way for fans to support video creators. Alex returns to the podcast to share the lessons learned from pivoting Showtime to creating Drakula, highlighting the strategic moves, go-to-market strategy, and the decision to adopt $DEGEN as the native currency of the app. I hope you enjoy our conversation and our genesis episode on Pods!
