How to Break Through the Noise: Get More Views, Engagement & Reach
This is a recording from "The Secrets to Content Discoverability and Virality" panel that was hosted at Onchain Creator Summit, presented by CryptoSapiens with support from Unlock Protocol, Own The Doge, The Creators during ETHDenver 2025 This panel brings leaders from the web3 space to provide insight for creators looking provide visibility and engagement for their content using Web3 tools. Speakers include: - Russ: CVO, Proof of Vibes - Naomi Metzger: Professional Athlete - Smoke: CEO, Own the Doge - Chris Eberle: CEO, SparkHouse The discussion focused on virality onchain, content creation, and the power of decentralized platforms in building creator-driven communities. Key Takeaways: Creating Viral Content Onchain— - Make content that is worth collecting, treating collectors as early supporters of a creator’s journey. Memes, Virality, and Community Activation— - Memes must be viral to remain relevant and that community-driven storytelling fuels their longevity. Lessons from Traditional Social Media— - Virality principles haven't changed—authenticity, consistency, and audience engagement remain key. - The difference now is creator-owned audiences in Web3, reducing platform dependency and increasing content portability. Cross-Promotion & Audience Engagement— - Adapt content per platform: - Farcaster → personal & community-driven - Instagram → personality-focused - Engage by replying to comments; make the audience feel valued. Collaboration & Growth Strategies— - Engage in deep networking and partnerships to drive virality. - Community-driven amplification (e.g., Farcaster, Base, Clanker) helps creators scale organically. Advice for New Creators— - Don’t fear cringe. Virality often comes from persistence. - Web2 creators are in demand—brands need content, so reaching out can open opportunities. - Consistency isn’t just about posting daily—it's about maintaining a recognizable style and personality. Underrated Niches in Onchain Content— - Comedy is underrepresented but could be a strong onboarding tool. - Innovative storytelling formats (e.g., meme-driven narratives) have untapped potential. Final Thoughts— - Keep building. Even if engagement is low initially, one person can change everything. - Own your content, own your audience. Web3 enables true creative independence. The panel ended with a call to action: embrace Web3, experiment, and collaborate to push the boundaries of onchain creativity.
"Take It To The BANKR" with TN100X & BANKR Founder 0xDeployer | ZEROPOD S2 E13
Welcome back, fearless Ethereum enjoyooors to another episode of ZEROPOD. And this episode is a special one because it is actually the very first podcast appearance by the elusive figure known only as 0xDeployer aka Big Daddy Ham, the creator of so many things but most recently the breakout success Bankr, an in-feed ai agent that can trade for you using natural language on X and Farcaster. Hosts Toady Hawk and JackWyldes dig in with Deployer to hear about his childhood, his crypto journey and the exhaustive lineage of all his projects leading up to Bankr, including The LP, TN100X, Hamchain and more. We learn that he taught himself to code from a book at Barnes & Noble, we hear about how he first bought Ethereum at $80 (and sold it at $90), and we get some exclusive alpha like the fact that he has a secret Bankr cofounder and fancies himself a glamper. All this and more, we hope you enjoy! If you do enjoy our content, please Like, Comment and Subscribe to help us reach more people on this app. --- Timestamps: 0:00 - The $DRB Story 2:16 - Welcome to ZEROPOD! – Special guest 0xDeployer joins the show 2:50 - First Podcast Appearance 4:06 - The Challenges of Anonymity 6:01 - Early Tech Influences – Super Nintendo, Zelda, and the 90s tech era 8:52 - Shifting Back to Quality Content – Decentralization vs. algorithmic extremes 11:42 - The Rise of AI & Misinformation – A scary but fascinating future 14:00 - Childhood Coding Journey – From Geocities to Onchain 19:18 - Learning to Code the Hard Way – A failed interview and a book from Barnes & Noble 21:16 - Falling Down the Crypto Rabbit Hole – CryptoKitties and digital ownership 24:57 - Decentralization Matters – Why blockchain beats traditional systems 31:12 - Discovering Farcaster – A decentralized social network for builders 36:04 - Onchain Tipping & Ham Token 42:02 - "The LP" Mechanic & Experimental Tokenomics 50:18 - The Ham Cult & Building a Loyal Community 53:35 - Banker’s Origin Story – The AI trading agent that took over 57:51 - How Banker Coin Was Born – A chaotic, unexpected launch 1:04:26 - The Evolution of Crypto Twitter – Real builders vs. max extraction 1:06:37 - Why Focus on X (Twitter)? – Scaling beyond Farcaster 1:08:54 - Debt Relief Bot 1:10:32 - How Bankr Became the First Clanker Deployment Method on X 1:12:45 - The Power of Viral Narratives 1:15:27 - Bankr’s Future Roadmap 1:18:14 - Introducing the Bankr Club 1:21:05 - Thoughts on AI’s Role in Ochain Space 1:24:40 - Outro --- Podcast recorded by Toady Hawk and JackWyldes, edited by Toady Hawk, JackWyldes and Santhosh. Hosted by Toady Hawk and JackWyldes. Music by Toady Hawk, SuperTightWoody & Suno AI. Ad spot by JackWyldes. Produced by Zero Rights Media. This content is zero rights reserved (cc0), please remix and reuse it in any way you like!
Plant-based eats with Shante Bartlett
In this episode, we get to know Shante Bartlett, the incredible creator behind Baked By Té, delicious handcrafted vegan cookies in Toronto. Shante works as a registered nurse, but would like to transition her baking business to a full-time venture. Shante shares the story of her Jamaican roots and how baking rum cakes with her mom inspired her journey to develop the perfect plant-based cookies. Fred and Derek offer Shante guidance into finding confidence as a new business owner, while also covering e-commerce platforms, marketing strategy, building a team (start with your family!), and how a business loan could take Baked By Té to the next level. Although there is a lack of representation of vegan bakers of colour in Canada, Baked By Té is breaking new ground.
Courtside Crypto Episode 3: Build Your Tomorrow with Moonwell
In this episode, Tristan sits down with Luke Youngblood from Moonwell to dive into their mission of bringing the world onchain with powerful financial tools designed for everyone. From Moonwell's new VISA debit card to virtual bank accounts, Luke explains how Moonwell is simplifying onchain finance and empowering people across the globe to take control of their financial futures. 00:00 - Introduction 01:44 - Who is Luke Youngblood 03:30 - Moonwell Mission and Vision 06:40 - Virtual Bank Accounts 10:54 - The Power of Stablecoin Payments 18:45 - TradFi vs. DeFi 21:00 - Saving in Moonwell Vaults 25:00 - Doing More with Moonwell 29:00 - From Memes to Onchain Finance 34:15 - Lending Made Simple 36:45 - What’s Next for Moonwell 38:42 - Starting Your Crypto Journey 📲 Don’t forget to like, subscribe, and hit the bell 🔔 for updates on future episodes!
Richard Chen on Venture Capital and Data-Driven Community Building
Mint Season 6, Episode 15 welcomed Richard Chen, Venture Partner at Varrock and a Dune top wizard. During the half-hour discussion, we covered all things venture investing, where data intersects with the creator economy, music NFTs, building a successful community, and much more. Enjoy this blast from the past.
Plutonium heat in the bedroom, cowboy bebop and musical whiplash with Cassie Heart 🍸
Cassie is the founder of Quilibrium and an engineer at Farcaster. Previously, she worked at Coinbase. Spoiler alert: beware of her high spice tolerance!!! Become a producer of the show to support Los Fomos: subscribe on Hypersub! 🌶️ https://www.hypersub.xyz/dashboard/los-fomos-fm-producer-yfpf5xwg6qkg Follow Los Fomos on X: https://x.com/LosFomos and warpcast: https://warpcast.com/~/channel/los-fomos
"Building a Better Internet on Base" with Aneri Amin (Product Lead at Base) | ZEROPOD S2 E5
Welcome back to another episode of ZEROPOD, our zero copyright video podcast about enjoying Ethereum. In this episode, host Toady Hawk, from the Zero Rights Media Collective sits down with Aneri Amin, the Head of Product in charge of social, creators and onchain summer at Base. Aneri’s career journey spans from the high tech hallways of Apple and Meta to the onchain trenches of Coinbase's leading Ethereum L2 rollup. She has been a force for change, driving innovation in creator tools, decentralized social, and onchain ecosystems. In this episode, we chat about Base’s explosive first full year, its plans for 2025, and how they’re building a future where creators like me can own our content, identity, and audience. Plus, she shares some great insights into her own journey—from a curious kid asking “why” to every question to a crew chief on the construction site for what she calls “the new internet.” This was an inspiring conversation about the power of community, ownership, and innovation—so buckle up, stay based and let’s dive in! Also, if you enjoy this content and want to see more like it, please Like, leave a comment and Subscribe so you don't miss the next episode. --- TIMESTAMPS: 00:00 The Future of the Creator Economy is Onchain 00:54 Welcome to ZEROPOD 02:00 Childhood Curiosity and Governance Passion 04:00 A Lifelong Love of Reading 06:26 Education 07:00 From Public Sector to Big Tech 09:00 What Exactly Does a Product Manager Do? 11:03 Creator Challenges and Meta Days 15:00 Biggest Learnings From Time at Meta 16:30 Onchain as a New Internet for Creators 20:00 Creator Wellbeing as a New Pillar 22:00 Original Intro to Crypto, and Later Onchain-pilling via Coinbase 27:00 Goals for Onchain Summer 3 29:00 Why Did Base Find So Much Success in 2025? 30:00 Aneri Spills The Tea on What It’s Like Working With Jesse Every Day 34:00 Around the World with Base Lessons and community insights from Base’s global tour across Africa, India, and beyond. 37:00 Different Regional Onchain Needs How cultural differences shape creator priorities in various regions. 40:00 Strategies for Tackling Global Expansion of the Onchain Economy 41:00 Big Plans for 2025 Aneri hints at major Coinbase Wallet updates and what’s next for Base. 44:00 What is Aneri Most Excited About in 2025? 46:00 Aneri’s Advice for Onchain Creators 48:00 Wrapping Up --- Podcast recorded by Toady Hawk, edited by Toady Hawk and Santhosh. Hosted by Toady Hawk. Music by Toady Hawk, SuperTightWoody & Suno AI. Produced and distributed by the Zero Rights Media Collective. This content is zero rights reserved (cc0), please remix and reuse it in any way you like! #base #onchain #content #creators #ethereum
Talent Protocol Head of AI Simao on How to Successfully Launch AI Agents with Real Utility
Talent Protocol Head of AI Simao on How to Successfully Launch AI Agents with Real Utility In this episode we talk with the Head of AI at Talent Protocol Simao. He and the Talent team successfully launch one of the first AI Agents with real utility. Utilizing Talent Protocols popular and proprietary Builder Score, their agent Talent Mate can help Builders understand how their contribution stack up to the competition. Additionally we chat about how Recruiters and even investors can use Talent Mate and the suite of features to get an understand of how competitive Builders are. Hope you enjoy and thanks to Simao! Connect: Simao Twitter: https://x.com/simao_etc Simao Farcaster: https://warpcast.com/simao Talent Protocol Twitter: https://x.com/TalentProtocol Talent Protocol Farcaster: https://warpcast.com/talent Talent Mate (AI Agent) Twitter: https://x.com/talentmateth Talent Mate (AI Agent) Farcaster: https://warpcast.com/talentmate.eth Connect with Chris: Orb Club: https://orb.club/c/chriscomrie Twitter: https://x.com/Christafarious Lens: @chriscomrie Farcaster: @chriscomrie
How Crypto is Changing the Landscape of Social Media Monetization
Mint Season 7, Episode 5 featured Farokh, a social media entrepreneur and the Founder of Rug Radio. During the hour, we explored the world of onchain social media, memes, and using NFTs to build communities. We covered the potential of monetizing media through crypto primitives, common themes found in viral meme pages and social media accounts, and strategies for converting web2 consumers into crypto collectors. Farokh also shared his motivation, focus strategies, and advice for creators aiming to launch their own NFT-driven media projects. I hope you enjoyed our conversation.
Hyperactive Episode 5 - Red with Antimo FM
We walk-and-talk with freelance product designer, Antimo FM. Antimo shares his journey from growing up in Italy with a passion for comic books and illustration, his path to design, crypto, and Farcaster, and how he’s using Hypersub to build community and earn recurring revenue onchain.
Hyperactive Episode 4 - Narisofka's Gang with Sofia Komarenko
We walk-and-talk with artist, illustrator, and designer Sofia Komarenko. Sophia shares her journey from growing up in Siberia and Kaliningrad to becoming a professional artist. She discusses her influences from cartoons and games, her entry into the NFT space, and the challenges of the crypto winter. Sophia highlights the importance of physical representations of digital art and how she’s using Hypersub to earn recurring revenue, and build a community of supporters that help sustain her artistic practice.
Terminally Onchain with YB
We discuss the past, present, and future of YB's work, and how he's using Hypersub to earn recurring revenue onchain with Terminally Onchain.
The Yon Experience with Yon Frula
We discuss the past, present, and future of Yan's work, and how he's using Hypersub to earn recurring revenue onchain with The Yon Experience.
Believe in Something with Jihad Esmail
We discuss the past, present, and future of Jihad's work, and how he's using Hypersub to earn recurring revenue onchain for Believe in Something.
many such cases ep 12: building for high-quality content with @dwr
on this episode (recorded “like a year ago”), @dwr joins @ted and @nonlinear to discuss the number one priority for farcaster right now: the challenge in creating a sustainable supply of quality content. we cover user engagement metrics, the current state of channels and what they could become, and how the team is thinking about enabling high-quality content through new features. @dwr also shares some of his insights on the power of text-based content and cultures on social platforms like twitter and what the emergence of AI-generated content may mean for these platforms. 00:39 farcaster’s top priority 01:29 challenges and strategies for building communities 07:30 reducing the barrier to high-quality content 15:20 the dominance of text-based content 18:35 in-group culture, power of memes, and AI-generated content 25:25 the future of channels
