The Secret To Onboarding Crypto's Next Million w/KZ from Chomp

For EP30 of Chain Reactions, we sat down with Kiko (KZ), co-founder of [Chomp](https://chomp.so/), to dive into one of the most unexpectedly delightful and high-signal consumer products in crypto: a daily opinion game that’s part Reddit, part Polymarket, and fully powered by Solana speed and second-order thinking.We explore Kiko’s path from working at Mattel and Deloitte to leading business at Orca and ultimately co-founding Chomp — and how her background in user research, education, and design at IDEO helped shape her vision for what trustworthy information markets should look like in a world flooded with AI-generated noise.Kiko breaks down how Chomp uses game mechanics to turn subjective questions into trusted signal, what she’s learned from thousands of hours of user research, and why streaks, cute mascots, and good vibes might be the secret to onboarding the next million users to crypto. We also cover the deeper mechanics behind Chomp’s surprisingly powerful prediction engine — including Bayesian Truth Serum and why betting on second-order beliefs yields alpha.If you’re building in consumer crypto, curious about the future of trustless UX, or just want a smarter way to kill time on the toilet — this one’s for you.Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!

Why Consistent Brand Design Matters In Web3 w/Steven Dolcemaschio

For EP29 of Chain Reactions, we sat down with Steven Dolcemaschio, CMO of Reown This week’s episode is a special one — our first-ever IRL recording of Chain Reactions, featuring Steven Dolcemaschio, the Chief Marketing Officer at Reown (formerly WalletConnect). Steven’s journey into Web3 didn’t start with crypto — it began in music, branding, and culture. He previously led brand marketing at Converse, global brand at Sonos, and helped steer Ledger through the last cycle before joining Reown to reimagine user experience and infrastructure in Web3. We cover everything from WalletConnect’s transformation into Reown, what it takes to market crypto infra, how to responsibly decentralize a token network, and why consistent brand design still matters in a sea of noise. Steven also shares lessons from launching WalletCon, what “co-marketing” really means, and why crypto still struggles to reach everyday users.

Bridging The Web2 and Web3 Divide w/Ryan Palmieri

For EP28 of Chain Reactions, we sat down with Ryan Palmieri, Director of Marketing at Gaia, to explore how decentralized AI is reshaping the future of intelligent agents, and why owning your data, models, and creativity matters more than ever.We talked about Ryan’s journey from content production and brand strategy in entertainment to web3 and AI, why the next wave of agent development needs decentralized infrastructure, and how Gaia is giving developers and creators the freedom to build truly sovereign AI agents. Ryan shared hard-earned lessons on marketing in crypto and AI, bridging the Web2 and Web3 divide, and why nailing brand strategy is the most underrated skill in the space today. Plus: vibe coding, brain juice, crossing the chasm, and what it really takes to build a sustainable Web3 brand.If you're curious about decentralized AI, the future of agents, or just want to hear from someone deep in the trenches of Web3 marketing—this one’s for you.Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!

Brand Building In Web3 W/Rom from Myosin.xyz

For EP23 of Chain Reactions, we talked to Rom (@romully), Design Lead at Myosin.xyz, community building extraordinaire, and one of our top designers and brand builders within the network. Rom has an incredible background as a designer, and we had a really fun conversation all around the importance of brand building in the marketing stack in web3, how early stage founders can get started without big budgets, design trends we're seeing, and so much more. Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!

Ep 19: Airdrops w Fran from Superfluid

For EP19 of Chain Reactions, we talked to Fran, the co-founder and CEO of Superfluid, a leading streaming protocol that is completely changing the meta for how tokens are distributed for salaries, airdrops and beyond. Fran is a proper crypto OG, and as a builder in the space, was even there when Uniswap had their first airdrop. And we had an incredibly insightful and nuanced conversation around the history, present, and future of airdrops and points. tl;dr: we need to completely rethink how we frame and architect points and token distributions, and streaming tokens AFTER token launch as rewards makes a lot more sense. This is an awesome conversation for any marketer or founder trying to understand how to successfully launch a token that doesn't immediately dump and creates long-term value! Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!

Understanding Crypto Easier w/James from Drift Protocol

For EP17 of Chain Reactions, we talked to James, Growth Lead at Drift Protocol, a leading perps dex and financial super app on Solana. James is a man of many talents from the land down under, with a former career in data and risk at KPMG that he then transitioned into a career in crypto through a series of incredible whiteboard videos where he breaks down complex crypto concepts into simple and easy to digest breakdowns. On the pod we talked all around James' journey to Drift, discussed alpha on what Drift is and what's coming up, and some tips for how to think through better marketing in crypto. This is a great listen for anyone looking to transition into the world of crypto, Solana fans, and marketers in general. Please enjoy!

Founder-Led Marketing 101 | Chain Reactions Ep.11

For EP11 of Chain Reactions, we had a great convo with Will Leatherman (@wleatherman9), Myosin Content Guild Lead, and Founder of Catalyst, a content-led growth platform, chatting all about Founder-Led Marketing. We talked all about the differences between LinkedIn and Twitter content creation, the importance of staying consistent, and some actionable tips and tricks on how to gain traction with founder-led content. If you're interested in growing your audiences and company, this is an excellent listen! Please enjoy, and tune in live on our Twitter at https://x.com/Myosin_xyz every Wed, at 11am EST.

How to Enter Web3 w/Nicole Rochette

For EP12 of Chain Reactions, we chatted with Nicole Rochette, Innovation Guild Lead at Myosin.xyz, and an onchain marketing OG, having spent a long career in traditional marketing, and being a critical part of the early days at Dapper Labs, one of the leading onchain companies in the last cycle and beyond. We had a great session yapping with Nicole all around her journey, how she found her way into crypto, lessons learned, and just what has changed in the past four years as the market has continued to evolve. We even had a special guest appearance from a fluffy friend...bark. This ones a great listen for anyone interested in entering crypto! Please enjoy, and tune in live on our Twitter at https://x.com/Myosin_xyz every Wed, at 11am EST.

Web3 Gaming With Kim Currier from Decentraland

For EP13 of Chain Reactions, we chatted with Kim Currier, Head of Partnership & Growth for Decentraland, one of the leading platforms for communities to gather and interact in virtual economies. We had a delightful time chatting with Kim about the latest updates to Decentraland and Decentraland 2.0, their gamification efforts, and waxing poetic about what the metaverse really is. Kim shared a lot of really interesting insights into the challenges and unique opportunities that marketing a world like Decentraland can bring for brands and companies of all kinds, and she also included some alpha that you definitely don't want to miss. Take a listen! Please enjoy, and tune in live on our Twitter at https://x.com/Myosin_xyz every Wed, at 11am EST.

cross-chain crypto transactions w/James from Risk Labs | Chain Reactions Ep. 14

For EP14 of Chain Reactions, we chatted with James Fry, Head of Marketing for Risk Labs, the foundation and core team behind UMA & Across Protocols.We jammed out with James on why we need more protocols like UMA Protocol, which helps decentralized truth telling and powers popular prediction markets like Polymarket, and Across Protocol, which helps streamline and drastically improve cross-chain crypto transactions with what we call decentralized 'intents.' This was a big brain chat, and a great listen for anyone interested in the future of blockchain! Please enjoy, and tune in live on our Twitter at https://x.com/Myosin_xyz every Wed, at 11am EST.

Web3 Communities and Farcaster | Chain Reactions EP5

For EP5 of Chain Reactions, we had Justin, the Co-Founder of Safary, a leading marketing community and analytics platform, come on to join the show. We dug into Justin's community referral funnel, talked about the Farcaster Playbook, and even played a game of This or That. Please enjoy, and tune in live at https://www.unlonely.app/channels/myosin every Wed, at 11am EST!

Crypto Merch, Soulmates and Solana's new ads | Chain Reactions EP4

EP4 of Chain Reactions was super fun! We continued the ETH CC convo with a tier list for all the crypto merch, jammed on crypto soulmates recaps, the latest Solana ads, and our favorite brand of the week, Camp L2. Please enjoy, and tune in live at https://www.unlonely.app/channels/myosin every Wed, at 11am EST!

How to Give Creatives More Control, w/Raf from Refraction

For EP7, we spoke with Raf Katigbak, Co-Founder of Refraction, an artist-owned community leading the next wave of digital art, music and culture. Raf has a long background and history in the world of culture, and we had an awesome conversation talking about how music, IRL events, and blockchain can all come together to give creators greater control and opportunities within their industry.