For EP29 of Chain Reactions, we sat down with Steven Dolcemaschio, CMO of Reown

This week’s episode is a special one — our first-ever IRL recording of Chain Reactions, featuring Steven Dolcemaschio, the Chief Marketing Officer at Reown (formerly WalletConnect).

Steven’s journey into Web3 didn’t start with crypto — it began in music, branding, and culture. He previously led brand marketing at Converse, global brand at Sonos, and helped steer Ledger through the last cycle before joining Reown to reimagine user experience and infrastructure in Web3.

We cover everything from WalletConnect’s transformation into Reown, what it takes to market crypto infra, how to responsibly decentralize a token network, and why consistent brand design still matters in a sea of noise. Steven also shares lessons from launching WalletCon, what “co-marketing” really means, and why crypto still struggles to reach everyday users.