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For EP17 of Chain Reactions, we talked to James, Growth Lead at Drift Protocol, a leading perps dex and financial super app on Solana.
James is a man of many talents from the land down under, with a former career in data and risk at KPMG that he then transitioned into a career in crypto through a series of incredible whiteboard videos where he breaks down complex crypto concepts into simple and easy to digest breakdowns.
On the pod we talked all around James' journey to Drift, discussed alpha on what Drift is and what's coming up, and some tips for how to think through better marketing in crypto.
This is a great listen for anyone looking to transition into the world of crypto, Solana fans, and marketers in general. Please enjoy!

How MetaMask Is Becoming Crypto’s Everything Wallet

How to Make Zero Knowledge Go Viral (Without Losing the Plot)

How to Market a Blockchain for Banks, Without Boring the Crypto Crowd

Why Crypto’s Killer App Has Always Been Fundraising

Why Open Source YC Is the Future of Web3 Startups

Why Private Layer 2s Might Be the Real Onchain Unlock

