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Collector since April 13, 2024

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How to Break Through the Noise: Get More Views, Engagement & Reach

This is a recording from "The Secrets to Content Discoverability and Virality" panel that was hosted at Onchain Creator Summit, presented by CryptoSapiens with support from Unlock Protocol, Own The Doge, The Creators during ETHDenver 2025 This panel brings leaders from the web3 space to provide insight for creators looking provide visibility and engagement for their content using Web3 tools. Speakers include: - Russ: CVO, Proof of Vibes - Naomi Metzger: Professional Athlete - Smoke: CEO, Own the Doge - Chris Eberle: CEO, SparkHouse The discussion focused on virality onchain, content creation, and the power of decentralized platforms in building creator-driven communities. Key Takeaways: Creating Viral Content Onchain— - Make content that is worth collecting, treating collectors as early supporters of a creator’s journey. Memes, Virality, and Community Activation— - Memes must be viral to remain relevant and that community-driven storytelling fuels their longevity. Lessons from Traditional Social Media— - Virality principles haven't changed—authenticity, consistency, and audience engagement remain key. - The difference now is creator-owned audiences in Web3, reducing platform dependency and increasing content portability. Cross-Promotion & Audience Engagement— - Adapt content per platform: - Farcaster → personal & community-driven - Instagram → personality-focused - Engage by replying to comments; make the audience feel valued. Collaboration & Growth Strategies— - Engage in deep networking and partnerships to drive virality. - Community-driven amplification (e.g., Farcaster, Base, Clanker) helps creators scale organically. Advice for New Creators— - Don’t fear cringe. Virality often comes from persistence. - Web2 creators are in demand—brands need content, so reaching out can open opportunities. - Consistency isn’t just about posting daily—it's about maintaining a recognizable style and personality. Underrated Niches in Onchain Content— - Comedy is underrepresented but could be a strong onboarding tool. - Innovative storytelling formats (e.g., meme-driven narratives) have untapped potential. Final Thoughts— - Keep building. Even if engagement is low initially, one person can change everything. - Own your content, own your audience. Web3 enables true creative independence. The panel ended with a call to action: embrace Web3, experiment, and collaborate to push the boundaries of onchain creativity.

"Onchain Native" with Native.fun Founder Derek Brown | ZEROPOD S2 E9

On this episode of ZEROPOD, we sit down with Derek Brown, the mad scientist developer and founder behind the upcoming agentic onchain game called Native dot fun, built on top of the Clanker protocol on Base. We had a blast getting to know Derek and hearing his story, from working as a rural midwest minister to coding in the halls of the some of the biggest tech companies in Silicon Valley, and then striking out to build tech startups of his own. His vision for Native is wild and ambitious, and we can’t wait for you to learn all about it! If you enjoy this conversation, please Like, Comment & Subscribe — it really helps us grow our community. — TIMESTAMPS: 0:00 - Introduction: Positive-Sum Environments 1:15 - ZEROPOD Intro & Guest Introduction - Derek Brown 2:00 - Derek’s Fun Fact: Three Daughters, Same Birthday 3:09 - From Dupont Brat to Tech Builder 7:01 - Discovering Programming 7:06 - A word from our sponsor: Clanker.world 9:00 - The Journey to Tech: From Ministry to SV 18:12 - Tough Times & Family Resilience 24:00 - Getting Into Crypto: Bitcoin at $300 and Satoshi’s Whitepaper 31:01 - The Base vs. Solana Debate: Values & Coexistence 36:00 - The Origin of Clanker and Its Influence on Native 44:00 - What is Native? Sim City Meets Onchain Economies 51:00 - Dots Explained: AI Agents in the Digital City 58:00 - Tokenomics Deep Dive: Fees, Buybacks, and Sustainability 1:06:00 - The User Experience: MVP, Maps, and Gameplay 1:11:00 - Passports & Stamps: Proof of Humanity in Native 1:12:46 - Final Thoughts & How to Get Involved  — Podcast recorded by Toady Hawk, edited by Toady Hawk, JackWyldes and Santhosh. Hosted by Toady Hawk. Music by Toady Hawk, SuperTightWoody & Suno AI. Ad spot by JackWyldes. Produced by Zero Rights Media. This content is zero rights reserved (cc0), please remix and reuse it in any way you like! #base #onchain #clanker #ai #ethereum #tokens

Context S4: A Guide to AI Agents w/ Carlos Beltran, Bonsai Co-Founder

Blake speaks with Carlos Beltran, co-founder of Bonsai, which started as a token, but has evolved into an entire ecosystem. Their most recent releases have been Sage, their flagship AI agent and a launchpad which focuses on a consumer friendly way to launch your own tokens. The convo dives deep into the AI agent meta. Blake asks Carlos what AI agents “actually are,” how to tell them apart from one another, how to build them and where he sees the space developing, particularly when it comes to agent to agent conversations. Carlos outlines Bonsai’s new launch pad as well, why it was important to have it be so consumer friendly and how to best use it. He also talks about the upsides and uniqueness of the Lens ecosystem and what exactly is “Bonsai Energy.” In the latter part of the episode, Blake gets to interview Sage in his first podcast appearance ever! She asks him to explain, from an AI agents’ perceptive, what the technology is all about, how to best interact with him and what he sees for the future of Bonsai. If you’re interested in how crypto intersects with AI and how to use this technology best, this ones for you. This season, Context is in partnership with Bonsai. Bonsai is releasing projects and experiments on the cutting edge of crypto including their AI agents + launch pad, reflective of Context’s commitment to bringing its listeners cutting edge ideas and conversations. Carlos: https://twitter.com/imthatcarlos Bonsai: https://twitter.com/bonsaitoken404 Bonsai Orb Club: https://orb.club/c/bonsai Bonsai website: https://www.bonsai.meme/ Sage (AI Agent): https://twitter.com/agentdotbonsai Blake: https://twitter.com/blakefinucane Blake's Context Orb Club: https://orb.club/c/context Boys Club Newsletter: https://boysclub.beehiiv.com/

ZEROPOD SPOTLIGHT #3: "Obsessed with the Craft of Content" feat. Cameron Armstrong of Seemore.tv

If the internet decides what’s funny, Cameron Armstrong (@cameron on farcaster) has spent his career listening closely to find out. In this edition of our popular ZEROPOD Spotlight series, the Seemore.tv founder shares how he’s helping creators escape the “content algorithm lottery” and why our completionist instinct is one of humanity’s most underrated traits. We explore Farcaster’s journey from tight-knit weirdo haven to high-value creator launchpad, the challenge of minting new platform stars, and the magic of Mandarin oranges on sticks (what?) Whether you’re trying to build a personal brand, a community, or create content like his “OK Banger” podcast, Cameron’s got plenty of advice and anecdotes and you won’t want to miss this conversation. — TIMESTAMPS: 00:00 - “Content Quality Arms Race” 00:47 - ZEROPOD Intro 02:05 - Crypto space needs more video content 04:15 - The Right Kind of Cringe 05:31 - The thing you can consistently do the longest is what you’ll be the best at 07:04 - The Cameron Origin Story: Military beginnings 08:32 - Harvard Business School 09:32 - E-commerce startup 10:35 - Illicit Farcaster Beginnings 11:50 - “A Bunch of Weirdos in a Room” 12:26 - Farcaster, then and now 15:09 - What is seemore.tv 17:58 - “If Linktree and Google Analytics had a baby” 20:55 - Badges for pod collectors 21:27 - Minting is a patronage behaviour for podcasts 23:00 - A minted episode is a creator tip with a lindy receipt 25:00 - The future promise of Ethereum Attestations 26:22 - The Seemore Story (pivot! pivot!) 30:00 - Problems with current business models for creators 32:00 - Conflicts of interest risk with advertising partnerships 34:00 - The advantage to bad actors in crypto 36:00 - The Seemore List 37:00 - The importance of finding values aligned sponsors for content 38:00 - Does Farcaster have enough interesting people? 40:00 - Rewarding creators is baked into the system on Farcaster 41:50 - The Content Valley of Death 43:00 - Problems with spam filters and dopamine triggers 45:18 - Cam’s got alts 46:00 - You don’t get to decide what’s funny on the internet 47:24 - Why is he bullish on Farcaster? 49:00 - OK Banger 50:53 - From Band Kid to Bangers 51:52 - Outro --- Podcast recorded by Toady Hawk, edited by Toady Hawk and Santhosh. Hosted by Toady Hawk. Music by Toady Hawk x Suno AI. This content is zero rights reserved (cc0), please remix and reuse it in any way you like!

Context S4: Decentralized Social Media, Orb and The Creator Economy w/ Jacq, Head of Community + Creators at Orb

In this episode, Blake speaks with Jacq, head of Community and Creators at Orb. Orb is a decentralized social app built on Lens protocol. They chat about the all the possibilities of decentralized social and Orb’s vision going forward. Jacq explains what Orb is, how it’s related to Lens and Bonsai, and outlines the best ways to grow your audience on the platform. Jacq also highlights how Orb is committed to supporting and protecting creators, specifically diving into sticker packs and what makes them so unique. In celebration of the episode, Blake is dropping her own Context Pod sticker pack, which she likes to call "digital merch." If you’re interested in the use cases of decentralized social media, are a creator and/or want to build a bigger/new audience, this one is for you. This episode is in partnership with $BONSAI, who are on the cutting edge of experimenting with AI agents and decentralized social media. They just released Bon(AI) and their flagship agent Sage, who is tipping commenters in $BONSAI, and replying to direct messages in group chats. To engage, join the Bonsai club on Orb with 5,000 $BONSAI tokens in your wallet. Jacq: https://twitter.com/jacqvaca Orb: https://twitter.com/orb_club + https://orb.club/ Blake's Context Orb Club: https://orb.club/c/context Blake’s X: https://twitter.com/blakefinucane Bonsai: https://orb.club/@bonsai + https://twitter.com/bonsaitoken404 Boys Club Newsletter: https://boysclub.beehiiv.com/