MUST CLANK SHOW | Ep. 6 - Checkr, Bankr, and the Future of Social Tokens
In this episode of Musk Clank, Jack Wyldes sits down with Proxy to dive deep into the ever-evolving world of onchain social tokens that make up the clankerverse. They explore:💥 The Checkr dashboard and how it tracks token activity on Farcaster🧠 Why social engagement matters just as much as price🛠 How Bankr and Clanker are reshaping the creator economy📊 The rise of social indexes and what they mean for crypto trading💡 How reply-clanking introduces new ways to support creators, charities, and causes🔥 The role of community, provenance, and transparent incentives in token ecosystemsIf you’re into crypto, Farcaster, or just want to understand where social + financial tools are heading, this episode is packed with insight.👇 Drop your thoughts in the comments.🧪 Explore Clankers: Clanker.world 🔗 Try Banker: bankr.botSubscribe for more deep dives, clank banter, and alpha from the onchain frontier.#Clanker #Crypto #Farcaster #OnchainSocial #Web3 #Banker #SocialTokens #MuskClank
Web3 for Creators: The Game-Changing Tools You Should Be Using!
This is a recording from "Building the Future of Content Development with Web3 Tools" panel that was hosted at Onchain Creator Summit, presented by CryptoSapiens with support from Unlock Protocol, Own The Doge, The Creators during ETHDenver 2025 This panel brings leaders from the web3 space to provide insight for creators looking scale their content development through Web3 tools. Speakers include: - Humpty Calderon: Creator of CryptoSapiens - Lucas Campbell: Co-founder of pods.media - Nounishprof: Co-founder and co-host of GM Farcaster - Le Zhang: CEO at Spaceport.XYZ The discussion focused on why creators should publish onchain rather than relying solely on traditional platforms like YouTube or TikTok. The panelists highlighted three main benefits of onchain media: - Monetization – Creators can directly monetize content without intermediaries. Each piece of content can be an NFT, allowing audiences to collect and support creators in a permissionless way, regardless of audience size. - Analytics & Audience Insights – Unlike Web2 platforms that provide limited aggregate data, onchain media enables creators to understand their audience at an individual level, tracking who collects and engages with content. - Discovery & Distribution – Publishing onchain unlocks new distribution channels, such as Coinbase Wallet surfacing content, allowing for organic reach and viral growth. Other key takeaways included: - Ownership & Community Engagement – Creators retain control of their content and can offer exclusive perks to collectors, such as early access to content or event invitations. Examples include Ethereum Foundation’s film releases and Nouns DAO documentaries. - Licensing & IP Control – Platforms like Spaceport allow creators to license their work, enabling collaboration with both large studios (e.g., Toei Animation) and smaller creators. - Interoperability & Incentives – Brands can reward collectors of relevant content (e.g., EigenLayer airdropping tokens to collectors of EigenLayer-related podcasts). Sponsorship models using onchain incentives (e.g., token rewards for minting content) create a more aligned ecosystem. - Challenges & Adoption – The friction in Web3 (wallet setup, crypto payments) hinders large Web2 creators from moving onchain. However, simplifying onboarding through email logins and stablecoin pricing can bridge the gap. The panel ended with actionable advice for creators: start publishing onchain now, experiment with different platforms, and leverage Web3 tools like Pods, Paragraph, and Base for content distribution and monetization. The speakers emphasized that Web3 should be an additive experience, not a replacement for Web2, and that creators who embrace onchain media now will be ahead of the curve as the space matures.
How to Break Through the Noise: Get More Views, Engagement & Reach
This is a recording from "The Secrets to Content Discoverability and Virality" panel that was hosted at Onchain Creator Summit, presented by CryptoSapiens with support from Unlock Protocol, Own The Doge, The Creators during ETHDenver 2025 This panel brings leaders from the web3 space to provide insight for creators looking provide visibility and engagement for their content using Web3 tools. Speakers include: - Russ: CVO, Proof of Vibes - Naomi Metzger: Professional Athlete - Smoke: CEO, Own the Doge - Chris Eberle: CEO, SparkHouse The discussion focused on virality onchain, content creation, and the power of decentralized platforms in building creator-driven communities. Key Takeaways: Creating Viral Content Onchain— - Make content that is worth collecting, treating collectors as early supporters of a creator’s journey. Memes, Virality, and Community Activation— - Memes must be viral to remain relevant and that community-driven storytelling fuels their longevity. Lessons from Traditional Social Media— - Virality principles haven't changed—authenticity, consistency, and audience engagement remain key. - The difference now is creator-owned audiences in Web3, reducing platform dependency and increasing content portability. Cross-Promotion & Audience Engagement— - Adapt content per platform: - Farcaster → personal & community-driven - Instagram → personality-focused - Engage by replying to comments; make the audience feel valued. Collaboration & Growth Strategies— - Engage in deep networking and partnerships to drive virality. - Community-driven amplification (e.g., Farcaster, Base, Clanker) helps creators scale organically. Advice for New Creators— - Don’t fear cringe. Virality often comes from persistence. - Web2 creators are in demand—brands need content, so reaching out can open opportunities. - Consistency isn’t just about posting daily—it's about maintaining a recognizable style and personality. Underrated Niches in Onchain Content— - Comedy is underrepresented but could be a strong onboarding tool. - Innovative storytelling formats (e.g., meme-driven narratives) have untapped potential. Final Thoughts— - Keep building. Even if engagement is low initially, one person can change everything. - Own your content, own your audience. Web3 enables true creative independence. The panel ended with a call to action: embrace Web3, experiment, and collaborate to push the boundaries of onchain creativity.
Earn More from Your Content: How Web3 Tokens Are Changing the Game
This is a recording from "Tokenizing Creativity: Monetizing Content Onchain" panel that was hosted at Onchain Creator Summit, presented by CryptoSapiens with support from Unlock Protocol, Own The Doge, The Creators during ETHDenver 2025 This panel brings leaders from the web3 space to provide insight for creators on how to monetize their content through Web3 tools. Speakers include: - Joyce Chin: Co-Founder/COO, ThirdPay - Ryan Kagy: Owner & Founder, thecreators.com - Aneri Amin: Product Lead - Social and Creators, Base - Hanna: Culture & Social BD, Mantle, Another Art The panel discussion focused on how creators can leverage blockchain technology to tokenize their content, build communities, and experiment with new onchain models, and emphasized the importance of experimentation, community engagement, and expectation management. Key Takeaways: - Experimentation First: Creators should explore different ways to tokenize content before committing to a long-term strategy. This could start with small experiments like minting podcasts or social posts before launching a token. - Managing Expectations: Many creators fear reputational risks tied to token launches. Setting clear expectations with their audience helps mitigate concerns and fosters trust. - Content Coins vs. Creator Coins: Unlike creator coins, which tie directly to an individual’s reputation, content coins tokenize individual pieces of content, reducing pressure on creators and enabling more flexible monetization. - Community Building & Rituals: Successful creator ecosystems rely on strong, engaged communities. Organic rituals and shared values help onboard new members while maintaining engagement with early adopters. - Tools & Platforms: Innovations like Zora’s automatic content-based tokens and Clanker’s social media-driven minting are reshaping the landscape. Community and meme coins also offer promising models for engagement. - Sustainability & Long-Term Success: Sustainable projects focus on building value over time. The most effective strategies involve aligning token incentives with ongoing content creation and audience participation. The panelists encouraged creators to explore blockchain ecosystems like Base and Mantle, connect with supportive communities, and build in public. They emphasized that the future of onchain creativity lies in continuous experimentation, audience collaboration, and finding the right models for sustainable engagement.
Turn Followers into Superfans: Web3 Incentives for Community Growth
This is a recording from "Unlocking Community Loyalty with Tokenized Incentives" panel that was hosted at Onchain Creator Summit, presented by CryptoSapiens with support from Unlock Protocol, Own The Doge, The Creators during ETHDenver 2025 This panel brings leaders from the web3 space in to provide insight for creators looking drive further community loyalty through the introduction of onchain incentives. Speakers include: - Stacey: Co-Founder, Finch - Sahil Dewan: Founder, OpenRank - Ted: Operations, Farcaster - Tylerocket: COO, Mr. Miggles / purrLabs This panel discussion explored the evolution of onchain communities, their benefits, and challenges with speakers sharing unique perspectives from their experiences in crypto-native social networks, meme culture, and tokenized communities. Key Insights: Onchain Communities Enable Direct Engagement & Ownership - Traditional social media platforms fragment audiences across different channels, whereas onchain communities create a unified, verifiable way to engage and reward supporters. - Tokenization allows creators to reward fans from day one, unlike Web2 models that require significant growth before monetization. Challenges of Organic Growth in Crypto Communities - Many projects take shortcuts with paid promotions and short-term speculation. In contrast, projects like Mr. Miggles emphasize organic community building, which has led to real-world collaborations and licensing deals (e.g., with Coinbase). - The importance of long-term community-building efforts rather than pump-and-dump cycles was stressed. The Power of Community-Driven Tokenization - Communities should form before tokenization—having a token does not automatically create a strong community. - Tokenized models can facilitate reputation-based engagement, reward valuable contributors, and offer ownership stakes in community projects. - Tools like Farcaster, Hypersub, and social airdrops can help bootstrap engagement and incentivize participation. Who Should Consider Going Onchain? - Not every community needs to be onchain; those with active, engaged audiences and clear incentives benefit the most. - Experimentation is key—many tools are still evolving, and early adopters have the opportunity to shape best practices. - Ownership structures, governance models, and monetization strategies should be considered before launching a tokenized community. The Future of Onchain Communities - The panelists envision a growing role for memes, creator economies, and tokenized engagement models in Web3. - The intersection of culture, incentives, and decentralized tools will continue to evolve, creating new opportunities for creators and community builders. Conclusion: Onchain communities present exciting opportunities for creators to engage audiences, provide incentives, and foster sustainable ecosystems. However, success requires thoughtful execution, organic growth, and alignment between community goals and token models. The discussion highlighted the importance of experimentation and the evolving landscape of Web3-native social platforms.
